Leading beauty box in the Middle East launches GlamBox For Him, a first of its kind subscription service for men in the region

GB-ForHIM-May'sBox Content** First edition of GlamBox For Him features products from The Man Company **

GlamBox, the leading beauty box in the Middle East, has changed the way women consume beauty via its convenient monthly subscription service, on-trend online shop and engaged community, is now taking on the male grooming market, with GlamBox For Him, a new premium offering, tailored to the needs of today’s men with a quarterly subscription box.

The launch of GlamBox For Him was celebrated in style, with a cocktail reception event held last night at Weslodge Saloon, JW Marriott Marquis, Business Bay. The hip Canadian restaurant made its UAE debut a few months ago to rave reviews, and its vintage with a 21st-century twist décor made the perfect setting for guests – business leaders, entrepreneurs, trendsetters, digital influencers and media – to convene.

The male grooming industry, across the GCC is worth approx. $300m (source: Khaleejtimes.com). Men have now access to products, made specifically for them, therefore they’re wising up to the ways of healthier skincare, whilst social perceptions of male grooming are evolving.

Always tuned to the market needs and trends, GlamBox has created a smart, tailor-made, premium offering, aimed at making the shopping and discovery experience for men as easy, simple and pleasant as it gets. With GlamBox For Him, the first of its kind quarterly online subscription in the Middle East, men get high-quality grooming supplies delivered directly to their homes. All is done in an efficient, dignified and, of course, very manly manner!

“We’re an innovative and disruptive player in the beauty industry. Back in January 2012, the pink glossy GlamBox was making its way to the doorsteps of thousands of women across the UAE, and ever since it’s been a game-changer in the beauty market. Overall, consumers spend more time pointing and clicking to order online, rather than trying on products inside traditional stores, hence subscription boxes such as GlamBox and GlamBox For Him are filling a void, and by all accounts are the new norm of product discovery,” said Matthieu Guinard, CEO, GlamBox. “

“In the last 5 years, we have created incredibly deep connections to our diverse and highly engaged consumers and influencers and we have drawn valuable consumer and data insights about the Middle Eastern beauty market. We also own a direct-to-consumer space that we can leverage for the benefit of the several beauty brands partnering with us, so they can better plan their marketing and sales strategies,” added Matthieu Guinard.

As part of the company’s expansion plans, GlamBox has rebranded and revamped their logo, website and the boxes themselves to introduce both GlamBox for Her and GlamBox for Him, creating a new era for the much loved monthly box.

For its launch limited edition, GlamBox For Him collaborated with The Man Company, a dynamic Indian based beauty business that is looking to expand into the UAE market. On a mission to groom men everywhere, The Man Company entices them with a modern edit of hair, body and face products, that even the most skincare-shy man would be proud to display on his bathroom shelf.

The launch box of GlamBox for Him will include the following products from The Man Company: Almond and Thyme Beard Oil, Charcoal Soap Bar, Lavender and Cedarwood Beard Wax, and Charcoal Lemongrass and Eucalyptus face scrub.

Consumers can subscribe quarterly to GlamBox For Him by purchasing packages of one, two, or four boxes per year from as little as AED 99 per box.  For more details, go to  HYPERLINK “http://www.glambox.me” http://www.glambox.me , discover the latest beauty trends before anyone else and subscribe to our beauty and grooming indulgence.

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